> What We've Done > Competitive
Client: Kelly Services, Inc.
Industry: Staffing Services
Challenge: Compare a major Kelly
application against key competitor applications and
identify leapfrog opportunities
Blue Sun Works’ Solution: We compared common areas
across all applications including a login page, home
page, staffing order process and online help. For
each area, we focused on key attributes like branding,
intuitiveness and efficiency, identifying areas where
each excelled and where improvements could be made.
As a result of our findings, Kelly Services had the
opportunity to leapfrog the competition by adopting
the best practices we identified and exceeding user
expectations where competitors fell short. In doing
so, Kelly Services could create a world-class system
to meet the needs of its customers better than anyone
© 2008 Blue Sun Works, Inc.